Case Study: Philips’ Pregnancy+ grows weekly subscription revenue 300% with Adapty

Philips grows weekly subscription revenue 300% with Adapty

Philips, a global health technology company, faced a challenge with its Pregnancy+ app. Despite having a popular product with 80 million downloads, the growth team struggled to convert free users to paid subscribers. Their main constraint was a slow experimentation process; running a single paywall test required significant engineering resources and took a full quarter, creating a major bottleneck for growth. They partnered with Adapty to overcome this.

Using Adapty's no-code paywall management and analytics platform, the Philips team was able to remove engineering from the experiment loop. This allowed them to rapidly test 42 paywall variants, increasing their cadence from one test per quarter to over three per month. As a result, they grew their weekly subscription revenue by 300% over 12 months and increased premium conversion rates from 0.4% to approximately 2% in key markets.

Philips