Case Study: Moonly achieves $2.45M ARR growth with Adapty

Moonly grows from $0 to $2.45M ARR with Adapty

Moonly, a lifestyle app, was launched in March 2020 with the challenge of quickly monetizing its product on a tight budget without dedicating extensive development resources to building its own payment infrastructure. The vendor Adapty provided its product to handle in-app subscriptions and monetization.

Adapty's solution enabled Moonly to integrate subscriptions in just one week. Using Adapty's analytics and A/B testing capabilities, particularly for paywalls, Moonly implemented a strategy of constant experimentation. This led to significant revenue growth, with one specific paywall test yielding a 39% increase in conversion rate and a 47% increase in revenue. With Adapty, Moonly grew from $0 to an annual recurring revenue of $2.45 million by 2021.

Moonly