Case Study: Lively reduces refund rate by 83% with Adapty Refund Saver

Lively reduces refund rate by 83% with Adapty

Lively, a top-ranked period and fertility tracking app, was experiencing significant revenue loss due to refund requests. Since Apple handles these requests internally, Lively's team had no way to dispute or influence the outcomes, even though they suspected many refunds were not legitimate. They turned to Adapty and its Refund Saver service to address this challenge.

By implementing Adapty Refund Saver, Lively was able to automatically intercept refund events and analyze user behavior to provide data to Apple. The solution was integrated in less than a day and produced immediate results. Using Adapty, Lively reduced its overall refund rate by 83% and saved 82% of its potentially lost revenue, recovering funds that could then be reinvested into the business.

Lively