Case Study: Letterly achieves 345% MRR growth with Adapty

Letterly grows MRR 345% in 5 months with Adapty

Letterly, an AI note-taking app, faced the challenge of scaling its infrastructure and analytics without diverting its small, 10-person team from its core focus of product development. The overhead of building and managing paywalls, subscriptions, and detailed revenue analytics was a significant bottleneck that threatened to slow their rapid growth. They turned to the vendor Adapty to solve this problem.

By implementing Adapty, Letterly was able to delegate all infrastructure and analytics work. The solution provided tools like a Paywall Builder for rapid experimentation and real-time analytics for tracking key metrics. This allowed the Letterly team to iterate quickly on pricing and paywalls, which directly led to a 345% increase in monthly recurring revenue (MRR) and a 253% rise in average revenue per user (ARPU) over a five-month period, generating over $127,000 from a single paywall. Adapty enabled this growth by handling the complex backend work, allowing Letterly to stay focused and move fast.

Letterly