Case Study: HubX scales subscription infrastructure across 40+ apps with Adapty

HUBX runs subscription infrastructure across 40+ apps and 400M+ users with Adapty

HUBX, a technology hub operating a portfolio of over 40 apps with over 400 million users, faced the challenge of managing a fragmented subscription infrastructure across its vast network. This created significant engineering overhead for monitoring and data reconciliation. To solve this, they chose to migrate their entire subscription infrastructure to Adapty.

By implementing Adapty's platform, HUBX consolidated its subscription management, including SDK integration and receipt validation, into a single, reliable layer. The solution removed fragmentation, allowing HUBX's studios to focus on building apps. The results were significant, with Adapty supporting the infrastructure for over 400 million users across 190 countries and enabling 99 A/B tests across the portfolio. One app, Renight, saw installs increase by 8.6x in a year.

HUBX