Case Study: Going Merry achieves 5x MRR growth with Adapty

Going Merry grows MRR 5x to $470K with Adapty

Going Merry, a publisher with a portfolio of over 30 apps, faced significant development bottlenecks that stalled its monetization growth. Despite having millions of users, the company's marketing team was dependent on engineers to build and deploy paywalls, causing them to miss crucial opportunities like seasonal campaigns. Their monthly recurring revenue was stuck at around $100K.

By implementing Adapty's Paywall Builder, Going Merry empowered its marketing team to build, test, and deploy paywalls without code. This allowed for rapid A/B testing and the instant launch of seasonal campaigns. As a result, and working with Adapty, the company achieved a 5x growth in MRR, scaling from $100K to $470K in under a year.

Going Merry