Case Study: Glam AI triples net revenue on Apple Ads with Adapty

Glam Ai triples net revenue in 30 days with Adapty

Glam AI, a top photo and video editor app with 2M+ monthly users, faced a significant challenge with its Apple Ads channel. Despite scaling spend to $80K/month, net revenue had stalled with a Day 0 ROAS of just $0.46, resulting in a 2-3 month payback window. They engaged Adapty and its Ads Manager for Apple Ads service to address structural issues in their account, including inefficient broad match spending and a lack of keyword-level revenue data for bidding.

Adapty implemented a complete rebuild of the campaign portfolio using its platform. The solution involved deploying negative keywords, creating over 100 granular country-level campaigns, and utilizing real-time revenue data for automated, ROAS-based bidding and budget reallocation. As a result, Glam AI tripled its net revenue in 30 days without increasing spend. Key metrics included a 73% drop in cost per paid user, a collapse of the payback window to break-even inside the first week, and an expansion from 11 to 34 active markets.

Glam Ai