Case Study: Feeld doubles revenue with Adapty paywall A/B testing

Feeld doubles revenue in 1 year with Adapty

Feeld, a dating app, aimed to double its revenue within a year without adding product complexity or burdening its engineering team. Their challenge was that their existing in-app purchase infrastructure was too slow and inflexible to support the rapid pace of paywall and pricing experimentation required for growth. They turned to the vendor Adapty, a subscription management platform, for a solution.

By implementing Adapty, Feeld gained the ability to launch paywall A/B tests without any engineering resources. This allowed them to run 42 experiments, testing variables like packaging, regional plan preferences, and win-back offers. As a result of this continuous testing strategy powered by Adapty, Feeld successfully doubled its revenue in one year and also saw its monthly recurring revenue increase by 27.5% in just three months.

Feeld