Case Study: AI Video doubles ROAS on Apple Search Ads with Adapty

AI Video triples revenue in 93 days with Adapty

AI Video, a top-tier AI video generation app, faced a significant challenge with its Apple Search Ads channel. While the ads successfully drove high-intent users to install the app, the channel was unprofitable as a generic paywall failed to convert that interest into paid subscriptions, causing ROAS to never reach breakeven. They partnered with Adapty to overhaul this funnel.

Using Adapty's Ads Manager for Apple Ads, the team implemented a solution that carried search intent all the way to the paywall. They matched different paywall variants to clusters of search keywords and gained keyword-level revenue tracking. This allowed them to scale ad spend by 63% while more than tripling net revenue. Most importantly, the channel became profitable for the first time, achieving a 126% ROAS and reaching breakeven in just 61 days.

AI Video