Case Study: 44pixels grows subscription revenue 10x with Adapty

44pixels grows subscription revenue 10x in 18 months with Adapty

44pixels, a mobile app studio founded by experienced entrepreneurs, needed a robust subscription platform to support their rapid growth and AI-first product strategy. They sought to avoid the ongoing burden of building and maintaining complex subscription infrastructure, including transaction management, receipt validation, and keeping up with Apple and Google API changes. They chose to partner with Adapty for its subscription management service.

By implementing Adapty, 44pixels offloaded all subscription infrastructure complexities. The platform provided a flexible, developer-first SDK that handled subscription logic, enabled remote paywall updates, and facilitated sophisticated A/B testing and user segmentation. This partnership allowed 44pixels to focus on their core competencies of design and distribution. The results were significant, including 10x subscription revenue growth across their apps, scaling to 15 million users for one product, and saving hundreds of thousands of dollars with Adapty's Refund Saver feature.

44pixels