Case Study: Tinuiti upgrades security culture with Adaptive Security

Tinuiti Upgrades Security Culture with Adaptive Security

Tinuiti, a large independent performance marketing agency, faced a significant security challenge after a vendor transition left them without a security awareness training solution. This gap exposed them to risk, and their previous generic training was ineffective against the sophisticated, industry-specific social engineering attacks targeting their teams on platforms like Meta and Google. They turned to Adaptive Security to implement its awareness training and phishing simulation platform.

The solution from Adaptive Security included AI-generated spear phishing simulations and deepfake attacks across multiple channels like email and SMS, all tailored to Tinuiti’s specific environment. This resulted in a seamless implementation and highly engaging training that resonated with employees. The partnership fundamentally upgraded Tinuiti's entire security culture, providing scalable and relevant protection for the future.

Tinuiti

Darryl Harrel

Director of Technology and Security