Case Study: RocaBella boosts brand awareness with Adapting Social’s custom product label design

RocaBella boosts Facebook likes 110% in 12 months with Adapting Social

The customer, RocaBella, a spirits company with a mission to support first responder families, faced the challenge of standing out in a crowded retail market and bridging brand awareness between social media and the physical store experience. They partnered with the vendor Adapting Social for custom product label design and social media content creation.

Adapting Social created sleek, colorful product labels featuring sketched pictures of the flavors to catch the consumer's eye and create a quicker subconscious connection. They also produced and distributed social media content showcasing the product in local settings. This strategy led to a 110% increase in Facebook likes and a 112% increase in Instagram followers over 12 months, yielding over 1,000 new followers on each platform. This expanded awareness allowed RocaBella to enter new stores throughout the state and offer products online.

RocaBella