Case Study: a leading technology company in North America achieves unified customer and product insight with Adaptavist

Leading Technology Company in North America serves 40,000 customers with Adaptavist

Adaptavist partnered with a leading technology company in North America to modernize its fragmented service and product management systems. The customer was using separate platforms including Zendesk, Airtable, Jira, and Salesforce, which created data silos. This lack of integration prevented product teams from prioritizing features based on revenue data and caused sales teams to lose track of important customer requests.

The solution involved migrating from Zendesk and Airtable to Jira Service Management and Jira Product Discovery, with deep Salesforce integrations via tools like Salesforce Connector and ScriptRunner Connect. Adaptavist created a unified system for request intake, routing, and prioritization. The results included improved feature prioritization using Salesforce account and revenue data, bidirectional visibility across teams, and significant cost savings from eliminating redundant tools and licenses.