Case Study: Liberty Steel Group achieves a unified global digital experience with adaptable

Liberty Steel Group unifies 35,000 employees across 10 countries with adaptable

Liberty Steel Group, part of the GFG Alliance, faced a challenge in unifying its numerous legacy websites inherited through acquisitions into a single, consistent digital brand identity. To solve this, they partnered with adaptable to create a new multi-lingual WordPress multi-site.

adaptable implemented a global design system and an extensive UI component library, enabling Liberty to efficiently roll out on-brand sites for its different businesses. The solution included intuitive navigation for complex content and custom branding options for sub-brands. This provided a simplified, manageable online experience for their global audience and accommodated content in multiple languages.

Liberty Steel Group