Case Study: Carl Hansen & Søn enhances furniture customization with Adapt Agency

Carl Hansen & Søn streamlines furniture buying journeys spanning 3–12 months with Adapt Agency

Carl Hansen & Søn, a family-owned Danish design company, faced the challenge of blending its historic furniture craftsmanship with new digital technologies to enhance its complex, long-term customer sales journey. To address this, they collaborated with Adapt Agency to create a user-centric product configurator that would streamline the buying decision process for both customers and sales representatives.

Adapt Agency designed a tablet-first product configurator that put the furniture at the heart of the experience, allowing sales managers and customers to co-craft the perfect piece. The solution featured new navigation and guidance UI components to simplify material selection. While measurable results are not provided in the text, the configurator enhanced the in-store customer journey and is planned for future integration into the company's e-commerce platform.

Carl Hansen & Søn