Case Study: Utahrealestate.com boosts RPM in a cookieless world with Adapex's Magnify

Utahrealestate.com boosts RPM 10% with Adapex

Utahrealestate.com, a leading real estate listing site, faced challenges adapting to a cookieless digital advertising environment. They needed a privacy-compliant solution to increase revenue across all browsers, especially on Safari which blocks third-party cookies. They partnered with vendor Adapex to implement its Magnify™ identity and data platform.

Adapex's solution utilized AI-powered targeting that integrated multiple universal IDs and contextual signals. This approach delivered immediate and measurable results, driving a 10% increase in overall RPM. The solution was particularly effective on Safari, where RPM increased by 19%. Adapex helped the customer future-proof their monetization strategy.

Utahrealestate.com