Case Study: The National Law Review increases revenue with Adapex full-stack optimization

The National Law Review boosts revenue 42% with Adapex

The National Law Review, a trusted legal news publisher with high traffic, needed a more scalable and modern monetization strategy. Their existing ad technology was limiting revenue potential and user experience. They partnered with Adapex for a full-stack optimization solution.

Adapex implemented a comprehensive upgrade including header bidding, server-side bidding, ad refresh, and new ad formats like video and native. After one year, The National Law Review saw impressive results: a 564% increase in impressions, a 49% rise in RPS, and a 42% overall revenue increase, demonstrating the effectiveness of Adapex's optimizations.

The National Law Review