Case Study: CarSoup achieves 115% revenue growth with Adapex

CarSoup boosts revenue 115% with Adapex

CarSoup, a leading U.S.-based vehicle shopping marketplace, was facing a challenge with an underperforming header bidding setup that resulted in low yield, unfilled impressions, and unoptimized auction dynamics. Their revenue was not keeping pace with their high-quality traffic. They partnered with Adapex to implement a solution.

Adapex implemented a full-stack monetization strategy that included header bidding optimization with Merlin™ and bid enrichment via Magnify™. This solution improved competition and signal strength in the auction. As a result, CarSoup achieved a 115% revenue growth, a 101% increase in RPS, and a 92% lift in RPM, driven by more effective competition on each impression.

CarSoup