Case Study: Saybrook Point Resort & Marina refreshes its brand and boosts bookings with Adams & Knight

Saybrook Point Resort & Marina boosts SEO traffic 800% with Adams & Knight

Saybrook Point Resort & Marina wanted to refresh its outdated website to better convey a sense of luxury, attract a younger clientele, and appeal to its diverse audiences. The resort partnered with Adams & Knight to address this challenge and develop a new website experience that would reflect its sophisticated brand identity.

Adams & Knight designed a new website that embraced a brand position of "where old-world glamour meets modern luxury." The solution included modern design, streamlined navigation, unique audience pathways, and rich custom photography and video. The results were significant, with every KPI increasing, including a 50% rise in website visits per quarter, an 800% increase in SEO traffic, and higher bookings for hotel stays, spa packages, and events.

Saybrook Point Resort & Marina