Case Study: Saybrook Point Resort & Marina refreshes its brand and boosts bookings with Adams & Knight

Saybrook Point Resort & Marina boosts ROAS 700% with Adams & Knight

Saybrook Point Resort & Marina wanted to refresh its brand identity for its 40th anniversary to better reflect its new offerings. The challenge involved updating everything from its logo and website to its overall marketing strategy. The vendor, Adams & Knight, was engaged to help with this comprehensive rebranding initiative.

Adams & Knight developed a new brand identity centered on the resort's unique coastal location. The solution included a new logo, a redesigned website, an integrated marketing campaign, and refreshed collateral. This effort successfully repositioned the resort, generating significant earned media, a Telly Award, and a 700% increase in Return on Ad Spend. The campaign by Adams & Knight delivered a strong ROI and helped generate more business at a critical time.

Saybrook Point Resort & Marina