Case Study: Mystic Seaport Museum boosts event attendance and engagement with Adams & Knight

Mystic Seaport Museum grows web traffic 80% with Adams & Knight

Mystic Seaport Museum, the nation's leading maritime museum, faced the challenge of driving increased attendance to its special events to encourage repeat visits and boost membership sales. They partnered with the marketing vendor Adams & Knight to specifically promote their long-running Lobster Days event.

Adams & Knight developed a bold and playful marketing campaign with vibrant creative that broke through summer promotional clutter. The refreshed strategy included promotional materials, earned media, and paid media. This solution successfully increased event attendance against market trends, drove a monthly web traffic rate of 80% unique visitors, grew Facebook followers by over 30% each summer, and maintained the museum's position as one of Connecticut's top five tourism destinations.

Mystic Seaport Museum