Case Study: Connecticut’s Bradley International Airport boosts awareness and engagement with Adams & Knight’s Happy Travels campaign

Connecticut’s Bradley International Airport drives 117M impressions with Adams & Knight

The customer, Connecticut’s Bradley International Airport, faced the challenge of low awareness among New England travelers despite its many offerings. They engaged the vendor Adams & Knight to elevate the airport's profile beyond its status as a "best kept secret."

Adams & Knight developed the "Happy Travels" campaign, which included television, billboards, social media, and radio advertising to promote the airport's stress-free experience and nonstop flights. The campaign drove over 117 million impressions and 433,000 clicks to the airport's website, demonstrating significant reach and engagement and leading to plans for a follow-up campaign.

Connecticut’s Bradley International Airport