Case Study: Connecticut State Parks boosts park awareness and visitation with Adams & Knight's interactive web experience

Connecticut State Parks draws 1M organic views with Adams & Knight

The customer, Connecticut State Parks, and the Connecticut Department of Energy & Environmental Protection (DEEP) faced the challenge that few residents were aware of the state's many parks. They turned to the vendor Adams & Knight to create a website that would raise awareness and increase usage of these locations.

Adams & Knight designed an immersive website featuring a GPS-powered ParkFinder tool to help users locate parks based on their interests and location. The solution successfully drove over one million organic views in its first year and now averages more than 250,000 visitors per month during the summer.

Connecticut State Parks