Case Study: Connecticut Office of Statewide Marketing & Tourism builds a creator network platform with Adams & Knight

Connecticut Office of Statewide Marketing & Tourism drives 12,500+ visits with Adams & Knight

The Connecticut Office of Statewide Marketing & Tourism faced a fragmented influencer marketing landscape, where local content creators and state businesses struggled to connect for authentic partnerships. To address this, the office engaged Adams & Knight to develop a proprietary platform that would simplify this matchmaking process.

Adams & Knight built a centralized, interactive platform for SMT where creators could build free profiles and businesses could easily discover them. Without any paid media support, the solution quickly gained traction, generating over 12,500 website visits and attracting 175 verified content creators in less than four months, creating valuable connections and driving economic impact within the state.

Connecticut Office of Statewide Marketing & Tourism