Case Study: City of Hartford boosts its image and drives 4.5M impressions with Adams & Knight's digital campaign

City of Hartford generates 4.5 million impressions with Adams & Knight

The City of Hartford faced a significant perception challenge, as it was widely viewed as a 9-to-5 insurance city that lacked vibrancy after business hours. To address this, the city engaged the vendor Adams & Knight to help change its image online through a digital advertising campaign.

Adams & Knight developed an online campaign using display and native advertising targeted at Connecticut residents and young professionals in New York and Boston. The solution featured compelling facts and visuals to showcase Hartford's energy. The campaign generated over 4.5 million impressions, drove more than 9,000 visits to a campaign hub, and attracted an audience actively seeking new jobs or places to live, which accounted for 22% of the total traffic.

City of Hartford