Case Study: Beyond Van Gogh boosts exhibit buzz and ticket sales with Adams & Knight PR

Beyond Van Gogh generates 38 million impressions with Adams & Knight

The customer, Beyond Van Gogh: the Immersive Experience, needed a local public relations agency to maximize earned media coverage for its exhibit in Hartford. They hired the vendor Adams & Knight to handle public relations and generate buzz for the opening.

Adams & Knight implemented a solution that included a media day, a ribbon-cutting event with local dignitaries, partnerships with social media influencers, and outreach to local non-profits. This strategy generated 79 media placements and 38 million impressions. The vendor's efforts resulted in a significant spike in sales and such high interest that the exhibit's run was extended by an additional month.

Beyond Van Gogh: the Immersive Experience