Case Study: Wincanton boosts graduate and apprentice recruitment with Adams Group video production

Wincanton produces 2 recruitment films in 1 day with Adams Group

The customer, Wincanton, a major UK logistics company, required videos to promote its Graduate and Apprentice schemes to aid in recruitment. Their challenge was to create compelling content for use on social media, online, and at events, with a specific aim to encourage more women to apply for roles within the logistics industry. They engaged the vendor, Adams Group, for video production services.

Adams Group produced two short films, filming over one day and creating shortened versions for social media. The videos successfully demonstrated the value of Wincanton's schemes and their support for employee development. The client was delighted with the result, and Adams Group delivered films that are now being used extensively throughout the business for both internal and external promotion.

Wincanton