Case Study: Rosemary Shrager Products launches a successful ecommerce brand with Adams Group

Rosemary Shrager Products launches sold-out gourmet pies website with Adams Group

Rosemary Shrager Products, a business founded by a celebrity chef, aimed to launch a new brand of gourmet pies and other food products. The challenge was to create an appropriate brand presentation and language for this new venture, with a particular focus on product packaging, and to eventually make the pies available for online sale. The Adams Group was chosen as the agency to help with this launch.

The Adams Group developed the product branding and packaging for an initial farm shop launch. They then built a full ecommerce website to sell and ship the pies directly to customers. This solution was highly successful; the first range of pies sold out completely, proving the demand for the products and requiring larger quantities to be produced to meet future orders. The Adams Group helped successfully launch the brand.

Rosemary Shrager Products