Case Study: Jollyes Pet Superstore boosts marketing assets with Adams Group photoshoot

Jollyes Pet Superstore lifts sales 25% with Adams Group photoshoot

The customer, Jollyes Pet Superstore, a major UK pet food retailer, engaged the vendor Adams Group to provide a professional photoshoot. The challenge was to create marketing assets that highlighted the store's refresh and core values.

Adams Group implemented a solution by coordinating a half-day photoshoot with store staff and their pets. This provided imagery for marketing campaigns and social media. The results were highly successful, contributing to a 25% sales uplift during the lockdown period. Adams Group delivered assets that played a key role in the campaign's achievement.

Jollyes Pet Superstore