Case Study: Emergency Personnel Homecare achieves a refreshed brand identity and website with Adams Group

Emergency Personnel Homecare rebrands in 6 years with Adams Group

The Adams Group was engaged by Emergency Personnel Homecare, a leading UK provider of specialist homecare, to undertake a rebranding project. The customer's challenge was that its existing name no longer reflected its core values, passion, and compassionate approach to delivering complex care needs at home, necessitating a new independent brand identity.

Adams Group implemented a comprehensive solution that included workshops to unearth the brand's DNA, leading to a new name, Verve Homecare, a new visual identity with a specific color palette, and the brand qualifier 'No one cares more'. The vendor ensured a seamless launch by engaging both staff and stakeholders throughout the process. The result was a successful brand launch event that was very well-received by all key stakeholders and staff.

Emergency Personnel Homecare