Case Study: Emergency Personnel refreshes its brand and website with Adams Group

Emergency Personnel achieves 29% open rate with Adams Group

Emergency Personnel, a leading UK healthcare recruitment agency, engaged the Adams Group for a complete branding exercise to modernize their identity and clarify their core services. Their challenge was to refresh their brand to effectively communicate their around-the-clock commitment and value proposition to all stakeholders.

The Adams Group developed the strapline "Placing People First" and created a new graphic design symbol to modernize the brand. They then built a new website and produced promotional videos. The Adams Group managed an internal and external launch, using social media and email campaigns that achieved a 29% open rate and drove thousands to the website immediately, recording their highest-ever click-through rate.

Emergency Personnel