Case Study: AIG achieves stronger media visibility with Adam Shapiro Public Relations

AIG boosts media reach with Adam Shapiro Public Relations through Wall Street Journal, TIME and New York Times coverage

The customer AIG was featured in the book "Fallen Giant" by Ron Shelp, which presented a media relations challenge due to the sensitive nature of the company's government bailout. The vendor Adam Shapiro Public Relations was tasked with publicizing the book by helping to position its complex insights in a way that was understandable and digestible to general audiences.

Adam Shapiro Public Relations aided the author in writing a provocative op-ed, which they placed in POLITICO and subsequently got picked up by The New York Times. They leveraged this success to secure regular appearances for the author on major business networks like CNBC and Fox Business Network. The campaign established the author as a regular paid speaker on AIG and related issues.

AIG