Case Study: Ball Aluminum Cup drives sales lift and cart conversion with AdAdapted

Ball Aluminum Cup drives 12.5% sales lift with AdAdapted

Ball Aluminum Cup sought to grow product awareness and sales heading into the 2022 Q4 holiday season. To meet this challenge, they worked with their agency and the vendor AdAdapted to target high-intent consumers during the pre-shop planning phase using AdAdapted's Add-to-Cart media solution.

AdAdapted implemented a two-pronged conversion strategy focused on getting products onto mobile shopping lists and into digital retailer carts. This solution drove significant results, including an 81% cart transfer rate and a 12.5% overall sales lift across major retailers. The campaign also successfully achieved a 25% competitive conquest rate. Ball Aluminum Cup's ongoing partnership with AdAdapted continues to yield impressive and improving performance metrics with each new campaign.

Ball Aluminum Cup