Case Study: Snibble achieves 3X user growth with AdAction rewarded traffic

Snibble Uses AdAction Rewarded Traffic Inventory, Achieves 3X User Growth

Snibble is a social video app combining curated short-form content with private messaging aimed at Gen Z users (ages 16–24). Facing a crowded market after launching in June 2020, Snibble set an initial user acquisition goal of 50,000 and needed volume, quality, and retention; they turned to AdAction and its rewarded traffic offerwalls to help scale installs.

AdAction deployed rewarded traffic inventory to drive high-volume installs and trialists, enabling Snibble to learn user behaviors and target lookalike audiences for retention. As a result, Snibble exceeded its goal—reaching over 170,000 users (3X the original target), achieved competitive CPIs, improved organic lift and App Store discoverability (ranked #64 in Entertainment), and reset its annual goal to 500,000 with ongoing support from AdAction.

Snibble

Neale Halliday

Chief Customer Officer