Case Study: Webjet achieves 279% higher conversion rates and 116% higher ROAS with Adacado

Webjet - Customer Case Study

Adacado partnered with Webjet, Australia's leading online travel site, which sought to improve its display advertising performance. Their challenge was to increase both the total number of flight bookings and their return on ad spend (ROAS) from their campaigns.

The solution from Adacado involved creating dynamic, geo-targeted ads with specific flight destination offers that were automated and updated in near real-time. This approach resulted in a massive 279% increase in conversion rate and a 116% increase in ROAS, significantly outperforming their previous static banner ads.

Webjet

David Galt

Marketing Manager