Case Study: a major CBD brand achieves faster campaign updates with Adacado

Nation-Wide Brand - Customer Case Study

Adacado helped a nation-wide CBD brand advertiser who faced a major workflow challenge. The brand was running numerous state-level campaigns, requiring them to manually customize and update 250 creative assets and ad tags every single month. This process was extremely time-consuming, taking their in-house creative and ad ops teams a minimum of three days to complete.

Using its creative editor, dynamic asset insertion, and geo-targeting capabilities, Adacado provided a solution. The brand replaced all of its individual creatives with a single dynamic template that was populated by a simple monthly spreadsheet update. This reduced the monthly workflow from three days to approximately one hour, eliminated the need for the DSP's ad ops team, and cut the number of ad tags from 250 to just 5. The significant savings in people-hours allowed the advertiser to reallocate budget to media buying, improving campaign performance.