Case Study: Premier Guitar achieves streamlined, time-saving artwork reminder workflows with Ad Orbit

Using MagHub Email Reminders to Improve Efficiency

Premier Guitar, published by Gearhead Communications, is a multi‑platform publisher handling roughly 150–200 digital ad campaigns per month. They relied on MagHub for ad operations but found its built‑in email reminders couldn’t include per‑ad specifications, forcing staff to manually craft hundreds of artwork reminder emails and use an external mail‑merge—an error‑prone, time‑consuming workflow—so they engaged vendor Ad Orbit to address the problem.

Ad Orbit enhanced the email‑reminder capability by allowing unlimited templates, auto‑populating ad‑specification tags, and setting custom offset dates so each reminder contains the exact details for that ad. As a result, Premier Guitar can send bulk, customized reminders from within the system, eliminating manual mail merges, saving hours each month, improving on‑time asset collection, and gaining automatic ticket status and client activity updates that improve campaign quality and turnaround.

Premier Guitar

Luke Viertel

Digital Strategist