Case Study: Rodman Media achieves automated, self-service reporting and dashboards with Ad Orbit

Rodman Media’s Approach to Onboarding and Adopting MagHub

Rodman Media, led by Operations head James Zilenziger, struggled with workflow bottlenecks from manual, ad-hoc report creation—teams only received insights when someone on the Ops team produced them. To address this, Rodman Media adopted MagHub (with its Metabase integration) through vendor Ad Orbit to centralize reporting and analytics.

Ad Orbit implemented MagHub and the Metabase integration to deliver customized dashboards for every Rodman Media team member, enabling each business unit to access the exact metrics they need independently. As a result, Rodman Media moved away from routine, manual report generation and scaled usage across MagHub’s feature set—every team member now has a tailored dashboard, increasing autonomy and operational efficiency.

Rodman Media

James Zilenziger

Digital Marketing and Operations Manager