Ad Orbit
5 Case Studies
A Ad Orbit Case Study
Palm Beach Media Group faced a pressing operational challenge: missed ads and the need to support growth without adding headcount. To solve this, Palm Beach Media Group moved to MagHub, the publishing platform from Ad Orbit, to replace fragile manual processes and outdated systems.
Ad Orbit implemented MagHub’s core modules (CRM, Order Entry, Production, Billing) plus the Client Portal and automated material requests/reminders. As a result, after four acquisitions PBMG still operates with just two production coordinators managing 96 issues per year, eliminated the need for third‑party tools, and improved advertiser experience—demonstrating growth enabled by Ad Orbit without increasing staff.
Todd Schmidt
Chief Operating Officer