Case Study: MetroCorp Media increases revenue forecast accuracy with Ad Orbit’s MagHub forecasting module

MetroCorp Media Sees Increased Revenue Accuracy with MagHub’s Forecasting Module

MetroCorp Media was looking for a more accurate and efficient method for its advertising sales forecasting to support better decision-making by business leadership. They turned to the forecasting module from Ad Orbit's MagHub publishing workflow tool to address this challenge.

Ad Orbit implemented its MagHub forecasting module, which allows users to easily create projections by drawing data from previous orders. This solution provided a much simpler process for the sales team, saving significant time and creating a "lightbulb moment" for reps. The result is a far more accurate and manageable sales forecast that helps leadership make important business decisions.

MetroCorp Media

Diane Schwartz

Director of Operations