Case Study: Samsung achieves 173% ROAS increase with Ad-Lib.io's data-driven creatives

Samsung increases ROAS 173% withdata-driven creativesfor the Galaxy Note 20 launch in Spain

Samsung needed to scale display advertising for the Galaxy Note20 launch in Spain and quickly produce many creative variations with different messages for multiple offers and audiences to boost sales and lower cost per acquisition. To achieve this they partnered with Ad-Lib.io to deploy data-driven, personalized creatives at scale.

Ad-Lib.io helped Samsung generate over 400 banner variations and launch the campaign in just 5 days (vs. a typical 6-month timeline), using creative testing to identify the best-performing messages by audience. The result: ROAS increased 173% (2.73x typical display ROAS), faster turnaround for highly relevant ads, and actionable creative insights for future campaigns.

Samsung

Guillermo Barbera

Head of Media, Data & Loyalty Marketing