Case Study: Estée Lauder achieves 9 creative refreshes in 4 weeks and +69% higher conversion with Ad-Lib.io

Estée Lauder refreshed creative9 times in 4 weeksand saw +69% higher conversion

Estee Lauder faced a compressed November 2020 holiday window and needed to deploy timely, holiday‑aligned creative using dynamic creative optimization (DCO). With tight deadlines and frequent in‑flight updates required, they partnered with Ad‑Lib.io to keep workflows efficient and remain agile.

Ad‑Lib.io helped Estee Lauder UK personalize content across four audiences, execute nine creative refreshes over four weeks, and run Test and Learn campaigns to identify top and bottom performing variants for optimization. The effort produced measurable impact — nine refreshes in four weeks and a 10% lift in DCO‑driven conversion rate (the case headline also cited a +69% higher conversion).

Estee Lauder

Chelsey Kavanagh

Digital Marketing Analytics Executive