Case Study: Adidas achieves 12% uplift in conversions with Ad-Lib.io’s automated creative tools

Adidas achieved12% uplift in conversionswith Ad-Lib.io’s automated creative tools

Adidas needed to speed up collaboration between its central teams and local markets to increase localization and reduce creative complexity. They partnered with Ad-Lib.io, using its automated creative platform and dynamic shell to deliver centrally governed, locally adaptable ads.

Ad-Lib.io automated 200+ creatives across multiple languages and channels in 20 days from brief to delivery, with central teams defining fixed (headline, logo, product positioning) and flexible elements for local adaptation (e.g., Mexico adding influencer Maluma). The result was a measurable performance boost: +12% uplift in conversions versus standard banners and 20% higher performance attributed to localized imagery.

Adidas