Case Study: Skyscanner achieves unified programmatic reporting and 40 hours saved per week with Ad-Juster ProgrammaticIQ

Skyscanner Unifies Reporting, Identifies New Revenue Opportunities with ProgrammaticIQ

Skyscanner, the UK-based global travel company, needed a more robust way to report on its growing programmatic business. With dozens of partners and 21 data sets, the team was manually logging into multiple platforms, extracting reports, reconciling different metrics and taxonomies, and handling currency conversions—making it hard to get a single, standardized view of performance. Ad-Juster’s ProgrammaticIQ was chosen to create a “single version of the truth” across its global operations.

Using Ad-Juster ProgrammaticIQ, Skyscanner automatically unified and normalized its programmatic data, built custom dashboards, and centralized reporting in one platform. The results included saving an estimated 40 hours per week, creating custom reports 10 times faster, automating currency conversion, and making it easier to spot trends, anomalies, and new revenue opportunities.

Skyscanner

Elliott Donnelly

Global and Programmatic Ops Manager