Case Study: Melloy Dodge drives market share growth with Ad House Advertising

Melloy Dodge boosts conversion rate to 19.19% with Ad House Advertising

Ad House Advertising helped Melloy Dodge, a locally-owned car dealership, with its marketing strategy. The challenge was to create a distinctive brand identity that would resonate with viewers across both urban and rural New Mexico markets and differentiate the family-owned business from large corporate dealerships.

The solution implemented by Ad House Advertising was to incorporate a humorous and memorable character, a chicken named Margo, into their television commercials. This approach created a unique and relatable brand identity that showcased the human side of the business. The results were a significant increase in market share, a 19.19% conversion rate that far exceeded the national automotive average, and a cost per lead of $16.84, which is well below the industry standard. Melloy Dodge also became the #1 Dodge and Ram dealership in its region.

Melloy Dodge