Case Study: Sun Chemical achieves global leadership visibility with AD Communications

Sun Chemical expands global communications over 3 years with AD Communications

Sun Chemical, a global provider of printing inks, coatings, and advanced materials, sought to elevate its market leadership and raise awareness of its innovations. To address this challenge, they engaged AD Communications to implement a targeted media relations and advertising program.

AD Communications developed a fully integrated, multi-channel communications strategy that expanded from its initial media relations focus to include creative design, event support, video production, and content development. This approach resulted in over a decade of growth in visibility and credibility for Sun Chemical, achieving extensive coverage and a consistent, high-impact brand presence across all key markets by 2025.

Sun Chemical