Case Study: Sun Chemical builds credibility and authority with AD Communications media relations

Sun Chemical builds credibility with AD Communications through a Europe-wide campaign and regular trade media coverage

Sun Chemical, a global provider of inks and coatings, lacked a robust media relations plan prior to working with AD Communications. This gap became particularly evident when needing to address the challenges presented by the COVID-19 pandemic.

AD Communications developed a strategic media relations programme to build Sun Chemical's brand credibility and authority. The solution leveraged specialist media contacts to secure interviews and create thought leadership content. The programme provided a blueprint for handling the pandemic and is now a core part of Sun Chemical's forward-looking marketing approach, complementing its wider advertising and promotional activities.

Sun Chemical