Case Study: Spandex gains deeper customer insights with AD Communications

Spandex uncovers insights from 100 customer interviews with AD Communications

Spandex sought a deeper understanding of customer needs to inform its five-year growth plan, recognizing the limitations of its existing quantitative surveys. To address this challenge, the company commissioned AD Communications to conduct a qualitative research project to gather honest and nuanced feedback across its key European markets.

AD Communications implemented a program of 100 in-depth telephone interviews with customers across four countries, conducted in local languages by native speakers. The vendor managed the entire process, from preparation to analysis, delivering a comprehensive report of insights. The results provided Spandex with invaluable, first-hand customer perspectives that are actively shaping its go-to-market strategy, marketing plans, and sales training.

Spandex