Case Study: Sonoco Consumer Products Europe elevates circular packaging leadership with AD Communications

Sonoco Consumer Products Europe boosts reach to 35.9 million with AD Communications

Sonoco Consumer Products Europe, a manufacturer of circular paper-based packaging, sought to strengthen its market position and increase visibility for its recyclable solutions. The company partnered with AD Communications to develop a credible communications strategy that would highlight its sustainable packaging and establish its spokespeople as authoritative thought leaders.

AD Communications implemented a long-term, integrated PR programme that combined earned and paid media, award submissions, and event support. The strategy delivered significant results, including extensive media coverage reaching millions, multiple industry award wins, and direct commercial enquiries from prospective customers, successfully elevating Sonoco's brand visibility and credibility.

Sonoco Consumer Products Europe