Case Study: Fujifilm Graphic Systems EMEA strengthens media messaging for new printer launches with AD Communications

Fujifilm Graphic Systems EMEA trains key spokespeople with AD Communications for a 1-workshop media launch

Fujifilm Graphic Systems EMEA faced the challenge of introducing a new range of wide format printers to the market. They needed to communicate not only the benefits of the new machines but also a broader strategic message that this was a completely new product line resulting from a shift in their design and manufacturing approach. To ensure this complex message was clearly communicated to the media, they enlisted AD Communications to provide media training for their key spokespeople.

AD Communications implemented a solution by running an in-person media training workshop focused on practical engagement techniques and staying on message. From this workshop, AD also developed a comprehensive Q&A and a shorter messaging document for internal distribution to ensure consistent communication across the company. The vendor, AD Communications, successfully equipped the Fujifilm team with the skills and materials needed to effectively engage with the media and stakeholders.

Fujifilm Graphic Systems EMEA